How to Attract Customers with EV Charging Stations

Why EV Charging Matters for Customer Attraction

With more people switching to electric vehicles, demand for accessible charging options is increasing. Businesses that provide EV charging show a commitment to sustainability and customer convenience, which can set them apart and draw in more visitors.

Offering EV charging with Roam:

• Helps your business stand out, as EV drivers increasingly seek out charging-friendly locations.
• Increases the likelihood of customers choosing your business over others.
• Encourages longer stays, giving customers time to explore your offerings and make additional purchases.

How Roam Helps You Attract Customers with EV Charging

• We Handle the Marketing for You
  Roam doesn’t just install the chargers—we also make sure that EV drivers know where to find them. We advertise your charging stations on major EV driver apps, maps, and directories, so your business gets visibility with customers actively seeking places to charge. Additionally, we can help you promote your charging amenities on your own website and social media channels to maximize reach.some text
  • Benefit to You: Roam’s promotion efforts drive EV traffic to your location without you needing to spend time on advertising.
• Customised Promotions for Your Business
  Roam works with you to create attractive promotions for EV drivers, encouraging them to visit and spend time at your business. We can help set up special deals, such as discounts for customers who charge on-site or free charging with a minimum purchase. Our team can tailor promotions to suit your goals, drawing in new customers and incentivizing repeat visits.some text
  • Example: Roam can help you offer introductory cheaper charging rates making your business a preferred stop for EV drivers.
• Enhanced Customer Experience While Charging
  Roam’s expertise ensures that your EV charging stations are easy to locate and access. We can advise on the best placement and signage to make it simple for drivers to find and use your chargers. Roam’s chargers also feature easy-to-use payment options and reliable technology, so customers have a hassle-free experience every time they charge.some text
  • Benefit to You: Roam’s end-to-end setup ensures a seamless experience for your customers, encouraging them to return and stay longer.
• Selecting the Right Charger Speeds to Match Customer Needs
  Roam helps you choose chargers with power levels that fit your customer base. For instance, slower AC chargers (up to 22 kW) are ideal for places like retail centers, where customers might spend hours shopping. Fast DC chargers (50 kW+) are better suited for quick stops at locations like convenience stores.some text
  • Example: Roam can recommend AC chargers for a hotel where guests charge overnight and DC chargers for quick-service locations, helping you make the most of your charging options.
• Sustainability Made Simple
  Installing Roam chargers showcases your business’s commitment to sustainability. EV drivers are often eco-conscious, and Roam helps you highlight your charging amenities as part of your brand’s sustainability message. Roam’s team can support your promotional efforts by providing materials or messaging that align with your business’s green goals.some text
  • Benefit to You: Roam’s expertise allows you to attract eco-conscious customers with minimal effort, while enhancing your brand’s sustainability credentials.

By installing EV chargers, your business can attract more customers, increase dwell time, and build loyalty among EV drivers—all without the hassle of managing the details yourself. Roam handles everything from installation to promotion and maintenance, allowing you to offer an attractive service while staying focused on what you do best. Embrace the opportunity to attract new customers, boost brand loyalty, and promote sustainability with ease by partnering with Roam.